One Clear Story

You should be more visible. The thought makes you wince.

One Clear Story is content strategy for founders who’d rather be running their business. We work out what your story is, where it’s breaking, and how much of it needs to come from you.

Get the free Stranger Test What you get

You might not need a personal brand.

You do need one clear story.

Buyers check you in five places.

They rarely decide from one. They find you on social, check you on Google, read your reviews, and increasingly ask an AI assistant what to choose. Those systems read everything about you together. Where your website, your profiles and your content disagree, you’re harder to trust and harder to recommend.

Your websiteWhere they check what you actually do, and whether it matches what they heard.
GoogleYour business profile, your search results, and what shows up next to your name.
SocialYour company page, and your own profile as the founder.
ReviewsWhat customers say you’re good at, in their own words.
AI answersWhat ChatGPT or Google’s AI says when someone asks who to choose. These answers vary and change, so we treat them as a snapshot.

What a stranger finds

Illustrative example: a Stranger Test for a parts supplier
Website

“Precision parts for aerospace teams.”

The story
Google

Business profile says “general machining.”

Contradicts the site
LinkedIn

The founder’s headline still describes an old job.

Out of date
Reviews

Customers praise fast quotes. The site never mentions it.

Fix it today
AI answers

Describes a machine shop, in the wrong state.

Gets it wrong

The free Stranger Test is a recorded walkthrough, about ten minutes, of what buyers find and conclude. You get the three things doing the most damage, and one you can fix that day.

Request yours

Discovery

Four conversations and three things you keep.

Discovery stands on its own. You get its full value even if you never work with us again, and anything more is quoted separately, after you’ve read the findings.

  1. 1
    Four conversationsWhere you and the business are credible, who you serve, what you stand against, how you sound, and what’s off limits.
  2. 2
    Your Positioning and Voice documentThe one story, the line, your audience, voice rules, no-go zones, how to handle pushback, and where you sit on the founder dial.
  3. 3
    A surface auditWhich places your buyers actually check, where the story contradicts itself, and what fixing each gap involves. Sometimes the answer is nothing.
  4. 4
    A first sample pieceA real question your buyers ask, answered properly, in your voice. You mark it up, and we sharpen the document.

The founder dial

How much you show up is set to the time you have and the authority you’ve earned. Some clients are told to do less, and let the business be the face.

Stay behind the businessThe company carries the story. You stay out of the feed.
Share the journeyWhere authority isn’t earned yet, you show the work as it happens.
Speak with authorityWhere you’ve earned it, you lead with it.

Start with a look. Go further if it’s worth it.

Start here

The Stranger Test

We look you up the way a prospective customer would, and send you a recorded walkthrough of what they find and would conclude. Free.

Then

Discovery

A fixed fee, agreed before we start. You leave knowing what your story is, where it’s breaking, and how much of it needs to come from you.

Only if the audit points there

What can follow

  • Publishing. Answers to your buyers’ real questions, in your voice, on the two or three places they look.
  • Implementation. Fixing what the audit found: website, profiles, pipeline. Quoted after you’ve read the findings.

Rules we don’t bend

A diagnosis is only worth paying for if you can trust it. So these are the rules, in writing.

The audit can recommend nothing.If your website is fine, we’ll say so.
We may tell you not to be the face.If the business should carry the story, that’s the recommendation.
Only the places your buyers look.One clear story where it matters, not a presence everywhere.
Answers, not performance.No engagement bait, and no posting for the sake of it.
No growth promises.We won’t quote borrowed statistics or promise follower numbers.

Before you post anything, see what people already find.

We only take a limited number each week, because every Stranger Test is done by hand.