What does a stranger find when they look you up?

Buyers check your website, Google, social, reviews, and increasingly what AI assistants say about you. We make sure they find one clear story, then build the systems that turn that trust into customers.

How it works Get the free Stranger Test

What a stranger finds

Illustrative example: a Stranger Test for a parts supplier
Website

“Precision parts for aerospace teams.”

The story
Google

Business profile says “general machining.”

Contradicts the site
LinkedIn

The founder’s headline still describes an old job.

Out of date
Reviews

Customers praise fast quotes. The site never mentions it.

Fix it today
AI answers

Describes a machine shop, in the wrong state.

Gets it wrong

The free Stranger Test is a recorded walkthrough, about ten minutes, of what buyers find and conclude. You get the three things doing the most damage, and one you can fix that day.

Request yours

You might not need a personal brand.

You do need one clear story.

One Clear Story

Content strategy for founders who’d rather be running their business.

You know you should be more visible, and the thought of it makes you wince. We make the call for you: what your story is, where it’s breaking, and how much of it needs to come from you personally.

See how One Clear Story works

  1. 1
    Four conversationsWhere you’re credible, who you serve, what you stand against, how you sound, and what’s off limits.
  2. 2
    Your Positioning and Voice documentThe one story, the line, your audience, voice rules, no-go zones, and how to handle pushback.
  3. 3
    A surface auditWhich places your buyers actually check, where the story contradicts itself, and what fixing each gap involves. Sometimes the answer is nothing.
  4. 4
    A first sample pieceA real question your buyers ask, answered properly, in your voice. You mark it up, and we sharpen the document.

The founder dial

How much you show up is set to the time you have and the authority you’ve earned. Some clients are told to do less, and let the business be the face.

Stay behind the businessThe company carries the story. You stay out of the feed.
Share the journeyWhere authority isn’t earned yet, you show the work as it happens.
Speak with authorityWhere you’ve earned it, you lead with it.

Start with a look. Go further if it’s worth it.

Start here

The Stranger Test

A recorded walkthrough of what people find when they look you up, with the three biggest problems and one quick fix. Free.

Then

Discovery

Four conversations, your Positioning and Voice document, a surface audit, and a first sample piece. Full value even if you never buy again.

Only if the audit points there

What can follow

  • Publishing. Answers to your buyers’ real questions, in your voice, on the two or three places they look.
  • Implementation. Fixing what the audit found: website, profiles, pipeline. Quoted after you’ve read the findings.

When the story’s clear, we build the machine.

Illustrative example of a client build
Website designQuote request captured
Sent to the CRM
Lead generationReply to a personalized email
“Can we talk Thursday?”
AI integrations & agentsAI agent qualifies the lead
Budget and timeline confirmed
Marketing automationScored and routed to sales
Rep alerted in Slack
Instructional designTeam trained on the new system
Module 3 of 6
Meeting bookedThursday, 10:30 AM

Rules we don’t bend

A diagnosis is only worth paying for if you can trust it. So these are the rules, in writing.

The audit can recommend nothing.If your website is fine, we’ll say so.
We may tell you not to be the face.If the business should carry the story, that’s the recommendation.
Only the places your buyers look.One clear story where it matters, not a presence everywhere.
Answers, not performance.No engagement bait, and no posting for the sake of it.
No growth promises.We won’t quote borrowed statistics or promise follower numbers.

Before you post anything, see what people already find.

We only take a limited number each week, because every Stranger Test is done by hand.